The insights you need to succeed in today’s evolving
business-to-business marketplace

Today’s business-to-business marketplace is undergoing dramatic changes. From new online distribution channels and increasing mergers and acquisitions to unprecedented global economic challenges, a variety of factors are constantly reshaping the competitive landscape. This makes the insights you gain from effective market research more important than ever before—so you can reach the right customers, with the right products, at the right time to maximize your impact.

Your HSR partnership: Making sound strategic decisions that create greater
opportunity for ROI
At Hase/Schannen Research Associates (HSR), we know that market research can only effectively support your business when the complex factors of today’s business environment—as well as their interrelationships and their impacts—are fully understood.

That’s why we offer customized primary research services that employ the right mix of qualitative and quantitative methodologies to address your specific market research challenge. This translates into more successful delivery of products and services.

At HSR, we blend three key elements to ensure accurate, insightful, and applicable research results:

• Extensive experience in, and deep knowledge of, market research—and its application to the decision making process
• A team of professionals focused on your success
• An unparalleled level of service and support

Our proven record of success in this sector demonstrates our deep knowledge of market research and thorough understanding of the dynamics of the business-to-business marketplace.

Get answers to your critical marketing issues
HSR’s insight and expertise can help you address critical marketing issues, including:

• Who is our market?
  Awareness, trial, and usage
  Market segmentation
  Market demand forecasting
  Market sizing and share
• What is our product?
  Concept testing
  Decision modeling
  Feature/price optimization
• How should we go to market?
  Image assessment
  Positioning
  Brand equity
  Channel assessment
• How are we doing?
  Customer satisfaction
  Loyalty and retention analysis

Our Business-to-Business Clients
HSR offers market research support for clients across a diverse range of industries, including:

• Major consulting organizations
• Courier and shipping companies
• Distribution companies
• Information technology firms
• Legal services firms
• Trade publishers
• Technology and equipment manufacturers
• Training companies
• Wholesalers