The insights you need to secure your place in today’s rapidly evolving energy, communications and utilities marketplace

In today’s evolving marketplace, businesses must focus not only on what services they are delivering, but how those services are being delivered. Unprecedented changes in economic conditions combined with market structures to present companies with distinctive challenges. Among these challenges are:

Competitive Energy Suppliers – differentiating your firm in a highly competitive commodity-based market that are highly competitive

Energy & Water Utilities -- whether regulated, cooperative or municipal utilities, customer expectations on satisfaction and its drivers move ever upward just as price uncertainties erode the customer relationship

Conservation and Demand Management – heightened awareness and interest in programs that support environmental agendas must be well targeted and positioned to ensure adoption as well as economic benefits

Communications – Telcom, Cable and Internet, all face the issue of customer acquisition and churn in markets that have relatively low switching barriers, an abundance of promotional deals, along with technological and customer service challenges

These compelling business issues make the insights you gain from effective market research more important than ever before, so you can differentiate your offerings, create value and secure your place in these markets.

Your HSR partnership: Making sound strategic decisions that create stronger customer relationships and greater opportunity for ROI
At Hase/Schannen Research Associates (HSR), we know that market research can only effectively support your business when the complex factors of today’s economic environment – as well as their interrelationships and their impacts – are fully understood.

That’s why we offer customized primary research services that employ the right mix of qualitative and quantitative methodologies to help you understand your current customers, products, and services, and anticipate the constantly evolving needs and issues of your marketplace.

At HSR, we blend three key elements to ensure accurate, insightful, and applicable research results

• Extensive experience in, and deep knowledge of, market research, and its application to the decision making process
• A team of professionals focused on your success
• An unparalleled level of service and support

Get answers to your critical marketing issues
HSR’s insight and expertise can help you address critical marketing issues, including:

What is driving our customer relationship?
Customer satisfaction and loyalty
Post-transactional satisfaction
Market segmentation

How can we identify the best opportunities for performance improvement?
Employee satisfaction

Are there market issues outside of our control that are impacting customers? (i.e, a recessions impact)
Customer satisfaction and loyalty
Post-transactional satisfaction
Market segmentation
Max diff
Key driver analysis

What is our market for value-added services?
Market assessment
Product and program evaluations
Max diff
Conjoint analysis
Competitive positioning

How do we create a perception of value in the energy supply market?
Advertising and message effectiveness
Brand and image assessment

How can we position and deliver products and services that are relevant to our markets?
Product, service, and program development
Pricing and positioning

Our Energy, Communications & Utilities Clients
HSR offers market research support for a diverse range of clients, including:

• Major utility companies – electric, gas, water and wastewater
• Competitive energy suppliers
• Telecommunications suppliers
• Cable TV and Internet service providers
• HVAC equipment manufacturers
• Power quality equipment suppliers
• Efficiency and conservation service providers
• Repair and maintenance service providers