The insights you need to secure your place in today’s rapidly evolving
healthcare industry

Today, the pharmaceutical and healthcare industries are undergoing a structural metamorphosis. From the dominance of managed care organizations and growing patient awareness to major mergers, expiring patents, and a new political environment, pharmaceuticals and healthcare are changing rapidly.

This makes the insights you gain from effective market research more important than ever before so you can quickly and effectively interpret these dynamic changes in order to make solid business decisions that help to create value for your customers and secure your place in this highly competitive marketplace.

Your HSR partnership: Making sound strategic decisions that create stronger customer relationships and greater opportunity for ROI
At Hase/Schannen Research Associates (HSR), we know that market research can only effectively support your business when the complex and ever-changing factors of today’s healthcare industry – as well as their interrelationships and their impacts – are fully understood.

That’s why we offer customized primary research services that employ the right mix of qualitative and quantitative methodologies to help you understand your current customers, and anticipate the constantly evolving needs and issues of your marketplace. This translates into enhanced value and service, a stronger customer relationship, and a greater opportunity for ROI.

At HSR, we blend three key elements to ensure accurate, insightful, and applicable research results:

• Extensive experience in, and deep knowledge of, market research—and its application to the decision-making process
• A team of professionals focused on your success
• An unparalleled level of service and support

Our proven record of success in this sector demonstrates our deep knowledge of market research, effective client partnerships, and solid core of experience in the pharmaceutical and healthcare industries.

Get answers to your critical marketing issues
HSR’s insight and expertise can help you address critical marketing issues, including:

• Who is our market?
  Awareness, trial, and usage
  Market segmentation
  Market demand forecasting
  Market sizing and share
  High/low prescriber profiling
• How should we go to market?
  Positioning, message, and ad concept development
  Product/image measurement
  Price sensitivity testing
  Detail testing
• How are we doing?
  Advertising awareness and efficacy
  Company/brand image assessment
  Customer satisfaction

Our Pharmaceutical & Healthcare Clients
Our clients include:

• Major pharmaceutical companies
• Medical supply manufacturers
• Clinical testing laboratories
• Health insurance providers

HSR offers market research support for a range of disease states and indications, including:

• Analgesia
• Arthritis
• Cardiovascular disease
• CNS
• Dermatology conditions
• Diabetes
• GI conditions
• HIV/virology
• Oncology
• Oral and IV antibiotics
• Oral contraceptives/HRT
• OTC agents
• Psychiatric conditions
• Respiratory diseases
• STDs
• Vaccines