HSR-Bringing to bear the industry experience and research know how you need to succeed in today’s complex technology marketplace

With the pace of change within the technology sector continuing to accelerate, choosing a research firm that can play multiple roles well is becoming essential to redefining the role of client side research within the technology industry.

Fewer business unit executives and client side researchers have the luxury of bringing a broad list of suppliers up to speed on the nuances of their business, only to find that these suppliers are strong in certain areas, and not up to the task in others.

Most large firms for instance can capably build large-scale, global tracking programs that provide the ability for clients to cobble together pieces of information these studies collect to meet some or most of their needs. What happens in many cases however is that the questions most relevant to effectively managing a client’s business are not covered in the study, or at least not in the detail necessary to provide management with the concrete direction they need to make confident, effective business decisions based in part on the data from these types of studies. In many of these instances additional custom research is called for that adds to budget and timing challenges already permeating the technology industry. Some large firms that focus on building and running tracking studies are not built to quickly and cost effectively handle these types of one-off studies. In ‘worst case’ scenarios, business unit executives and others simply stop looking to these types of studies as resources from which to develop informed business decisions at all.

In other cases, business unit executives and client side researchers retain ‘specialty’ firms that are very small, but ‘experts’ in certain methodologies, business issues or markets. These firms can provide clients with the depth of knowledge and insight in their area of specialization, but in most cases cannot scale up to serve clients on a larger scale; potentially disappointing business unit executives and others who need both types of information and research support in order to help make better informed business decisions.

How are we different?

HSR fits a unique space between the two, providing clients with consistently high levels of service and responsiveness, depth of knowledge, and at the same time being able to cover large-scale, multi-country point in time and ongoing engagements confidently.

Our experience in designing and executing a variety of research within the technology sector enables us to provide clients with timely answers to their most pressing business questions.

We offer high quality custom primary research services that employ the right mix of qualitative and quantitative methodologies to help you understand your products and services, your customers, and your competitors.

At HSR, we blend three key elements to ensure accurate, insightful, and applicable research results:

• Extensive experience in, and deep knowledge of, market research and the industries we cover
• A dedicated team of professionals focused on your succes
• An unparalleled level of service and support

Our technology clients cover the following:

• Consumer electronics
• Media and entertainment
• Information technology and telecommunications hardware
• Information technology software
• Information technology services
• Telecommunications
• Mobile and wireless
• Cable TV
• Satellite TV

HSR offers market research support for a range of product and service areas, including:

• Consumer technologies
• Emerging trends and technologies
• Mobile and wireless
• Personal computers, laptops and handheld devices
• Security
• Semiconductors
• Software
• Servers and storage
• Small and midsize business
• Web services