An extensive range of capabilities, customized to fit
your unique marketing challenge

The seasoned principals of Hase/Schannen Research Associates (HSR) have decades of combined experience across the market research spectrum—from the latest data collection approaches to the most advanced analytic models. We’re also experienced in the realities of the business world, and the complex and ever-evolving marketplaces of our clients across a diverse range of industries.

This experience has taught us something – there is no one “right” answer to all projects. That’s why we create a fully tailored approach to each project.

At HSR, you never get an “off-the-shelf” solution. Instead, we work closely with you to first understand your business objectives and then build the optimal research design that addresses your unique study needs.

We then apply our firm's extensive resources to ensure that the study is carried out on time and on budget and provides you with the accurate data and actionable results you need.

Tactical to strategic, straightforward to complex, HSR handles all types of studies, including:

• Awareness, trial and usage (ATU)
• Market segmentation
• Customer satisfaction (CS) studies
• Customer loyalty & retention studies
• Employee satisfaction (ES) evaluations
• Post-transactional satisfaction (TS) assessments
• New product/concept testing
• Advertising awareness and effectiveness tracking
• Advertising development and testing studies
• New product demand forecasting
• Product/service lifecycle evaluations
• Market share estimation
• Image assessment
• Brand positioning and equity measurement
• Price sensitivity assessment

HSR's corporate overview >