Customized analytic solutions to enhance your data insights

At Hase/Schannen Research Associates (HSR) our researchers provide creative design and analysis capabilities unsurpassed by even many of the largest firms. All analyses are conducted in-house by our experienced statisticians. This guarantees you high quality control, maximum flexibility and responsiveness and quick turnaround -- giving you the ability to examine alternative solutions in search of the best one for your project. This approach better ensures superior results for even your most challenging projects.

HSR offers you:

• Extensive experience spanning over 30 years and hundreds of engagements
• A team of statisticians and methodologists experts well-versed in multivariate analytical techniques
• The ability to apply the most relevant techniques to your business problem

Decision modeling: Powerful tools for determining strategic direction
for products and services
Decision models are tools that have the capability to estimate the effects of a wide variety of management actions on things like buyer demand and customer satisfaction. By providing estimates for many different market scenarios, these tools provide management with guidance for important marketing, operations, and investment decisions.

Modeling as a tool enhances strategy evaluations by focusing management’s thinking on the critical issues, by communicating what those issues are to others, and by providing a means to evaluate the consequences of alternative actions.

Using conjoint analysis, discrete choice, choice allocation, and other measurement and analytic procedures, HSR has successfully developed decision models to provide guidance for a wide variety of business problems across a range of industries.

HSR’s range of advanced analytic capabilities includes:

• Conjoint analysis
• Discrete choice analysis
• Choice allocation analysis
• Key driver analysis
• Market segmentation
• Perceptual mapping
• Price sensitivity analysis

HSR’s advanced analytics can be applied to key market issues, including:

• Changes to product/service features
• Increase/decrease in marketing resources
• Variations in marketing messages
• Pricing strategies
• Line expansion or simplification
• Modifications to distribution channels
• Bundling