Seamless integration of qualitative and quantitative initiatives

Though the majority of our work is quantitative, we recognize that qualitative research can be an important tool in servicing our clients. And we offer our clients a capability not often found–even with the largest research companies – the ability to have the same individual conduct both the qualitative and quantitative components of a research project when the need for both is present. This provides synergies in execution and interpretation of the results that simply could not be obtained through the use of separate teams or research suppliers.

Our skilled researchers, including veteran focus group moderators and experienced in-depth interviewers, use their findings from qualitative research to inform a detailed, nuanced approach to the design and implementation of quantitative studies. This continuous involvement helps to ensure that the full breadth of research produces the precise information you need to make sound business decisions.

We also support our clients by conducting qualitative only studies, especially where our experience with the product or category under study adds value and compliments the information we gather from the interviews.

We offer a range of qualitative research capabilities

Focus groups

• In-person
• Online
• Telephone sessions

In-Depth (1 on 1) interviews

• In-person
• Telephone

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