We are experienced in reaching difficult and diverse populations.

When it comes to reaching your target population, we pull out all the stops. No matter how small or specific, we are creative—and relentless—in our dedication to getting exactly the right people you need to interview to find the answers to your most critical marketing questions. Our deep marketing research and business experience—combined with access to a large network of resources—helps us to find, reach, and interview even your most difficult respondent types.

HSR offers you:

• Decades of experience in talking to business executives, professionals, and consumers about complex marketing issues
• Access to low incidence and hard-to-reach respondent types – such as those with high net worth, people taking specific medications, users of a particular brand or service
• A flexible approach to indentifying sampling sources – including clients lists, panels – online consumer and specialty, commercial telephone lists, and government/industry data bases

Diverse populations we survey:

Consumers

• General
• Targeted populations – pre-identified populations such as category users, sufferers of diseases, or specific ethnicities
• Low incidence populations – such as those with high net worth, people taking specific medications, users of a particular brand or service
• Post-event/transaction respondents
  

Service professionals

• Physicians
• Attorneys
• Architects
• Brokers/financial advisors

Business to business

• Small business owners
• Operations and customer service managers
• Telecommunication managers
• Purchasing agents
• Human resources managers
• Information technology managers

Senior executives

• CEOs
• CFOs
• CIOs
• CMOs

View our results >