Ed Kolodziej, Senior Vice President

Ed Kolodziej brings a unique perspective to his clients at Hase/Schannen Research Associates (HSR), as a substantial portion of his career has been devoted to managing a variety of business functions. By combining this management experience with his marketing research expertise, Ed is able to provide clients with the research, information and market insights that address their business issues at both a strategic and tactical level.

Prior to joining HSR, Ed served as a Vice President at TRC for 10 years. He has successfully built partnering relationships with a number of clients nationwide.

Ed’s business sector career experience includes the management of customer service and sales organizations, program and service development, market planning and research, product positioning, and pricing. He has also directed the development and implementation of competitive venture start-ups that offered both consumer and business-to-business products and services.

These experiences have resulted in a deep understanding of how clients can utilize the research results in their business operations to position products, improve processes and proactively manage their customer relationships.

Ed holds two Innovator Awards from the Electric Power Research Institute in recognition of his efforts to develop and utilize leading edge research in the electric energy industry for the development and market application of emerging technologies.

A profile of Ed Kolodziej

Areas of Specialization

• Business-to-business
• Business-to-consumer

Industries

• Energy and Utilities
• Communications and Cable
• Healthcare
• Financial Services and Insurance
• Travel and Hospitality
• Public Transportation

Marketing Issues

• Customer satisfaction
• Post-transactional
• Product/service development
• Advertising/message testing
• Product positioning
• Lifecycle research

Professional Affiliations

• American Water Works Association’s (AWWA)
  • Chair - AWWA Customer Service Committee 2009 - 2011
• National Association of Water Companies (NAWC)
• Association of Energy Services Professionals (AESP)
• Several Electric Power Research Institute (EPRI) business units

Educational Background

• BS, Commerce and Engineering, Drexel University
• MBA, Economics, Drexel University
• Post-graduate studies, Marketing and Organizational Behavior

Return to Key Personnel >