Elliot S. Schwartz, PhD, President

Dr. Elliot Schwartz, a marketing research professional with more than 25 years' experience, is a specialist in applying sophisticated research and analytical techniques to custom strategic research projects. His expertise spans both qualitative and quantitative methodologies. He has extensive experience in the use of multivariate statistical procedures including segmentation analysis, discrete choice modeling, conjoint analysis, discriminant analysis, regression analysis and modeling. In addition, he is a skilled focus group moderator and conducts scores of qualitative interviews each year.

At Hase/Schannen Research Associates (HSR), Elliot serves many Fortune 500 clients in a wide variety of industries and for different product categories. His experience includes assignments in both the consumer and business markets comprising financial service companies, pharmaceutical companies, telecommunications providers, publishers and packaged goods manufacturers.

A profile of Dr. Elliot Schwartz

Areas of Specialization
Industries

• Financial services
• Pharmaceuticals
• Telecommunications
• Media
• Packaged goods

Marketing Issues

• New product forecasting
• Choice modeling
• Market segmentation
• Positioning development
• Advertising testing
• Attitude and usage tracking

Prior Affiliations

• National Analysts
• Ohio Department of Mental Health
• Rutgers University

Educational Background

• BA, Mathematics, Franklin and Marshall College
• MA, Psychology, The Ohio State University
• PhD, Psychology, The Ohio State University

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