HSR: An Overview

     HSR is a privately held marketing research firm. Our specialty is providing customized primary research services to help clients develop effective solutions to business and marketing problems.

     Our experience spans a wide variety of industries including financial services, telecommunications, healthcare, packaged goods, publishing, and technology. We work with all types of clients, ranging from Fortune 500 companies to small and medium sized firms.

     HSR was founded in 1975 and employs more than 25 full time professionals at its Princeton, NJ headquarters office. The firm is led by three seasoned principals whose collective experience reflects both consulting and client-side responsibilities. These three provide direct supervision of and involvement in all assignments. They are, in turn, supported by an experienced group of project directors and operations specialists.

     All our work is fully customized to fit the needs of each business problem and client. By applying our broad technical knowledge and research experience, we instill in every HSR project our hallmarks: superior quality, creativity and flexibility.

     Our capabilities include both qualitative and quantitative research and span a wide range of data collection approaches and analytic methodologies. We can handle studies in either the domestic or the international arena. And wherever we operate - and on whatever project we work - we gear our assignments toward providing clients with the action-oriented information they need to solve business problems.

     HSR is well versed in addressing all types of marketing issues, from price sensitivity and new product demand estimation to positioning development and customer satisfaction measurement. We handle all types of assignments - but we are especially known for conducting projects that are particularly challenging - whether it be because of a complex set of objectives, a hard-to-reach audience, a unique analytic need or an aggressive time schedule.