Jana K. Roderick, Vice President

Ms. Roderick has over 25 years of experience working in the marketing research industry.

Her project management background includes quantitative assignments in many different product and service categories, particularly in the areas of financial services, technology and pharmaceuticals targeting both consumer and B2B markets.

In addition to her project management responsibilities, Ms. Roderick serves as IT director for HSR and oversees sampling and list management for all projects.

A profile of Ms. Roderick

Areas of Specialization

• Pharmaceuticals
• Technology
• Financial services
• Conjoint measurement

Prior Affiliations

• Opinion Research Corporation

Educational Background

• Virginia Tech, B.S. in Statistics

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