Paul F. Hase, Executive Vice President and Founder

Paul Hase is one of the two founding principals of Hase/Schannen Research Associates (HSR). Prior to the establishment of the firm in 1975, he served as a Senior Vice President at Research 100, a Princeton based marketing research company; as Director, Marketing Research of the Health Care Division of Johnson & Johnson; and as Manager, Marketing Information of the New Products Division of the Pillsbury Company. While at Johnson & Johnson, he was a member of the Conference Board's Council of Research Directors. In all, Paul has accumulated over 40 years of professional experience.

Over the years, Paul has been involved in a wide variety of business activities. In addition to the design, management, and analysis of marketing research engagements in a wide spectrum of product and service categories, he has also published articles on marketing research and has developed several financial planning and analysis models and demand estimation models. He has presented some of these works at meetings of The Institute for Operations Research and the Management Sciences (INFORMS), the American Marketing Association (AMA), the Association of National Advertisers (ANA), the Marketing Science Institute (MSI), The Conference Board, the Marketing Research Association (MRA), the Medical-Surgical Marketing Research Group (MSMRG) and Sawtooth Software conferences.

Titles of these works include:
"A Portfolio Model for New Product Screening and Development"
"How You Can Determine How Much to Spend on Advertising Research"
"Building a Technology into a Business"
"Models: Pinpointing Cause and Effect"
"Conjoint Analysis: Applications and Modeling Potential"
"Conjoint Measurement: A Method for Marketing Analysis in Medical/Surgical
Businesses"
"Decision Processes and Choice Behavior: Conjoint Issues in Strategy Development"
"Using Conjoint Analysis as a Pricing Tool"
"Modeling Preference in Conjoint Measurement"

At HSR, Paul’s responsibilities include all phases of survey research, analysis, and client relations. In addition, he consults on HSR projects involving specialized sample design, sample weighting, statistical analyses, and modeling.

A profile of Paul Hase

Areas of Specialization
Industries

• Business services
• Financial services
• Healthcare
• Medical devices
• Telecommunications
• Pharmaceuticals
• Industrial products
• Retailing
• Human Resources – Career Choices, Benefits Packages
• Consumer Goods
  Health & Beauty Aids
  Food
  Electronics (PCs, Flat Panel TVs, Hand Helds, etc.)

Marketing Issues

• Decision modeling/demand forecasting
• Key brand drivers
• Segmentation
• Customer Touchpoint Assessment

Educational Background

• BS, Statistics, Stanford University
• MS, Statistics and Operations, Stanford University

Return to Key Personnel >