Todd F. White, Senior Vice President

Todd White, an accomplished research and management professional, with more than 15 years' experience, is an expert in providing customized solutions to demanding “opportunities”. His diverse background in multiple business arenas conducting custom research using both qualitative and quantitative methodologies enables him to provide his clients with the strategic, statistically sound and reliable insights necessary to making confident and actionable business decisions.

Todd has served many Fortune 500 clients in a wide variety of industries and for different product categories. By combining his adept management experience with his marketing research expertise, Todd has consistently provided his clients with innovative solutions that exceed expectations.

Prior to joining Hase/Schannen Research Associates (HSR), Todd worked at Harris Interactive Inc. as a Vice President - Emerging Markets, and has also served as a market research officer for Greenfield Online. At Harris Interactive he co-managed the primary research function, which included leading a team that was responsible for implementing customer satisfaction strategies and strengthening relationships between multiple partnerships. Before entering the market research arena he worked in large advertising agencies such as Euro RSCG managing the IBM Worldwide Account and Brann Worldwide. As an Account Manager, he was responsible for the development of a wide range of products targeted at both the consumer and business market places, including management of a team that created numerous campaigns resulting in millions of dollars in revenue.

A profile of Todd F. White

Areas of Specialization
Industries

• Emerging Markets
• Media and Entertainment
• Travel and Tourism
• Packaged Goods
• Restaurant and QSR

Marketing Issues

• New Product Forecasting
• Logo and concept design
• Positioning Development
• Customer Satisfaction
• Loyalty and Retention
• Attitude and Usage Testing

Prior Affiliations

• Harris Interactive, Inc.
• Greenfield Online, Inc.
• Euro RSCG
• Brann Worldwide

Educational Background

• BS, Technical Journalism, Colorado State University

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