Optimized solutions require a diverse set of tools and techniques

Our tailored market research solutions put our broad business knowledge, technical experience, and extensive research capabilities to work for results with unparalleled quality, creativity, and flexibility.

  • Data collection methods

    • Online
    • Telephone/mobile
    • In-person
    • Mix-mode hybrids
  • Population types

    • C-Level executives
    • Business decision makers
    • Medical/healthcare professionals
    • Legal professionals
    • Consumers of products and services of all kinds
  • Sample sources

    • Clients lists
    • Panels
    • Online consumer and specialty groups
    • Commercial telephone lists
    • Government/industry databases
  • Advanced analytics

    • Choice allocation
    • Conjoint analysis
    • Discrete choice measurement
    • Key driver analysis
    • Market segmentation (cluster analysis, latent class)
    • Max-Diff
    • Perceptual mapping
    • Price sensitivity analysis
  • Study types

    • Advertising awareness and effectiveness tracking
    • Advertising development and testing studies
    • Awareness, trial and usage (ATU)
    • Brand positioning and equity measurement
    • Consumer path-to-purchase
    • Customer satisfaction, loyalty and retention
    • Employee satisfaction
    • Market segmentation
    • Market sizing and assessment
    • New product demand forecasting and concept testing
    • Post-transactional satisfaction (TS) assessments
    • Price sensitivity assessment
    • Product/service lifecycle evaluations

What are your most pressing business issues? Contact us to talk about how we can help you uncover actionable insight for confident decision-making.